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How AdConversion used Wized to build an LMS for 50,000+ students

Rest APIS used
Xano
About the client

AdConversion is a Learning Management System (LMS) for aspiring marketing professionals to learn about B2B advertising.

‍Silvio Perez is the Founder of the digital advertising academy, AdConversion. He’s published 50+ YouTube tutorials teaching marketers on how to scale paid ads profitably and has managed $100M+ in advertising for some of the fastest-growing B2B startups.

Highlights
Before Wized
  • The client was using Outseta, Zapier, and Webflow CMS
  • Everything was bursting at the seams and basic functions like onboarding were not working properly

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After
Wized
  • We built a system that supports 3,000 today and has a target capacity of 50,000+ students
  • We are totally enjoying the visual control and leveraging the easy extensibility of Wized

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Project Summary

Using Wized, we developed a comprehensive learning management system designed specifically for marketing professionals.

One of the key aspects of the project is dynamic user flows that update based on the login status, ensuring a personalized experience for every user.

We also leveraged StudioForm, a SaaS built using Wized, to ensure a smooth onboarding for new users.

Overall, the migration to Wized has allowed us to overcome many limitations from the previous platforms and enabled us to build a new LMS that can now support over 50,000 students.

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Amazing Features

  • Custom authentication system using Google and LinkedIn, which auto-populates the name, email, and profile image of the students.
  • Based on the logged in/out status, we customize the user flows throughout the entire project.
  • Secure and dynamic onboarding using StudioForm.
  • Leveraged Active Campaign & Postmark to build an extensive email communication system.
  • Integrated a state-of-the-art video player to track progress, optimize speed, and add filters & favoriting functionality.
  • Built the functionality to share & review
  • Intelligent use of Webflow CMS pages to maximize SEO

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Cool Technical Features

  • Students can pick up from where they left off because video playback progress is automatically synchronized every 2 seconds.
  • We developed a new naming convention called “snake_folders” to ensure cohesive collaboration among different team members.
  • On the lesson pages, we split the database queries into 2 parts: the first is a quick query of the video file (which loads extremely fast) as its the most important element on the page, and the second query is a complex logic, as it requires all relevant data about the user's progress.

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Silvio Perez
Founder, CEO

We rebuilt our Learning Management System in Wized and Xano, and migrated our users from our legacy platform.