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How Nexus Creative Built a 4-Sided M&A Platform with 200+ Endpoints Using Wized

Client project
Developed by
Nexus Creative
Open live site
Rest APIS used
Xano
V7 Labs
HubSpot
MixPanel
Loops
Mapbox
AWS S3
About the client

Alaris Acquisitions is an M&A advisory firm in the wealth management industry. They match RIA (Registered Investment Advisory) firms with qualified buyers with AI and +1000 data points. $2B+ in seller proceeds facilitated and 100+ closed acquisitions

  • 4-sided web application serving leads, sellers, buyers, and admins
  • Each user type has their own app experience with unique workflows and permissions
  • AI-powered matching system that compares hundreds of data points between buyers and sellers
  • Replaced a broken Strapi-based platform that had been built by 2 previous agencies
  • 8-month build, now in ongoing development with bi-weekly releases
  • Likely one of the most sophisticated applications built on Webflow + Wized + Xano

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Nexus Creative built Alaris Acquisitions.

Highlights
  • 70% of logins had issues on old platform → Zero reported issues now
  • 30% time savings for partnership coordinators
  • 4x faster feature development compared to previous Strapi system
  • 80+ Webflow pages
  • 200+ Xano API endpoints
  • 40 database tables
  • 370+ questionnaire fields with role-based filtering
  • 8-month initial build, now continuous bi-weekly releases
  • Replaced a platform that cost $250k+ and failed with 2 previous agencies
Before Wized
  • Platform built on Strapi (headless CMS forced to act as full backend)
  • 70% of the time users logged in, something was broken
  • New features were nearly impossible to implement
  • Complex workarounds everywhere
  • 2 agencies failed to make it work
  • $250k+ spent on a platform that couldn't scale
  • Strapi can't handle full web app logic without heavy custom backend work
  • Maintenance and operational burden kept growing

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After
Wized
  • Stable, enterprise-grade platform with near-zero login issues
  • Users adopt the portal with confidence
  • 4x faster feature implementations
  • 30% time savings for partnership coordinators
  • Bi-weekly release cycles for continuous improvement
  • Clean separation: Webflow (UI) + Wized (logic) + Xano (backend) + V7 (AI)
  • Each layer scales independently
  • Easy to upgrade or replace components without rebuilding entire system
  • Long-term maintainability

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Project Summary

Lead Portal:

  • Buyer explorer with 75+ detailed buyer profiles
  • RIA valuation calculator
  • M&A Knowledge Center with advanced filtering, pagination, CMS nesting
  • Reading list functionality (custom CMS bookmarking)
  • Gated content system based on user engagement level

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Seller Portal:

  • Automatic organization creation on contract signing
  • Team invitation system with role-based permissions
  • 170+ question intake questionnaire with dynamic category filtering
  • AI-generated Deal Ready Assessment display (multi-tab, hundreds of data points)
  • Edit request workflow with approval process
  • AI-powered buyer matching with alignment scoring and heat maps
  • Offer management dashboard

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Buyer Portal:

  • 200 multi-step questionnaire with role-based filtering
  • AI-generated buyer profiles synced to Webflow CMS for SEO
  • Different profile versions for different user types (gated content)
  • Seller introduction request management (accept/reject)

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Admin Portal:

  • Full organization and user management
  • Edit any data point across the platform (questionnaires, profiles, DRAs)
  • User impersonation for debugging
  • Analytics dashboard with graphs and heat maps
  • Edit request processing and approval workflows

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Amazing Features

  • AI-Powered Matching: Compares hundreds of data points between sellers and buyers, ranks matches by alignment strength, shows reasoning across 5+ categories (culture, fundamentals, deal objectives, etc.)
  • Heat Maps: Visual representation of match alignment scores built entirely in Wized
  • 370+ Question Dynamic Forms: Role-based category filtering (Finance sees Finance questions, IT sees IT questions), auto-save, progress persistence
  • 2-Way AI Sync: Real-time data sync between Xano and V7 Labs - changes in either system trigger updates across the platform
  • AI-Generated Profiles: V7 transforms questionnaire answers into comprehensive Deal Ready Assessments and Seller/Buyer Profiles with hundreds of data points
  • User Impersonation: Admins can view the platform as any user for debugging
  • Edit Request Workflows: Users request changes, admins review and approve, all tracked in the app
  • CMS Bookmarking: Custom solution to bookmark CMS items for reading lists

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Cool Technical Features

  • Multi-step questionnaires (170-200 questions each): Categories rendered dynamically, role-based access control, progress saved automatically on every interaction
  • V7 webhook integration: Custom trigger field workaround since V7 lacks native outgoing API calls - webhook fires on field value change
  • HTMX for CMS content: Loading elements from CMS template pages into Wized/JS-powered pages while keeping content dynamic
  • Webflow CMS sync: Buyer profiles sync from Xano to Webflow CMS for SEO, different versions rendered for different user types
  • HubSpot ↔ Xano sync: Bidirectional data flow via webhooks
  • AWS S3 integration: Drag-and-drop file uploads to external storage
  • Data migration: Migrated from Strapi to Xano with data mapping and consistency checks
  • Google Sheets sync: Buyer questionnaire answers connected to Google Sheets for client reporting
  • MixPanel page tracking: Custom implementation for user behavior analytics
  • Admin graphs and statistics: Built charts and visual analytics in Wized
  • Rich text handling: Markup in V7 → HTML in Xano → Rich text display on frontend, maintaining formatting throughout

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Allen Darby
CEO

Wized was the right foundation for a platform this complex. Nexus Creative leveraged Wized to build features we didn't think were possible: AI matching, 370+ question dynamic forms, multi-role permissions.

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